Over 300,000 people saw this home
Our latest Baldwin Park closing was a special one for us and not because of a specific milestone or how smooth it was; rather because it was a great example of ๐๐ค๐ฌ ๐๐๐ง๐ ๐ฌ๐ค๐ง๐ & ๐ฅ๐๐ง๐จ๐๐จ๐ฉ๐๐ฃ๐๐ ๐ฅ๐๐ฎ๐จ ๐ค๐๐ ๐ฉ๐ค ๐๐๐ฉ ๐ ๐๐๐๐ก ๐๐ค๐ฃ๐ ๐๐๐ฉ๐๐ง ๐ฃ๐ช๐ข๐๐ง๐ค๐ช๐จ ๐ง๐ค๐๐ ๐๐ก๐ค๐๐ ๐จ ๐๐ก๐ค๐ฃ๐ ๐ฉ๐๐ ๐ฌ๐๐ฎ. It was also a great example of how working together as a partnership with your sellers ultimately leads to crossing the finish line in the luxury market (or any market for that matter).
After receiving multiple offers and going under contract on day 1 for almost full list price, we would then fall out of contract 3 days later because the buyers had a change of heart. We reached out to the other offers, but they had all moved on already and found other properties. We were disheartened & disappointed, but we were optimistic given our initial interest.
Well, we would go under contract 2 more times and fall out of contract 2 more times due to loss of financing on one and a job change for the other buyers.
In real estate, transactions donโt always go as smoothly as planned or as expected and when roadblocks arise, ๐ฉ๐๐๐ฉโ๐จ ๐ฌ๐๐๐ฃ ๐ฉ๐๐ ๐ฉ๐๐ฃ๐๐๐๐ฉ๐ฎ & ๐ฉ๐ง๐ช๐ ๐๐ค๐ก๐ค๐ง๐จ ๐ค๐ ๐ฉ๐๐ ๐ฅ๐๐ง๐ฉ๐ฃ๐๐ง๐จ๐๐๐ฅ ๐๐๐ฉ๐ฌ๐๐๐ฃ ๐๐๐๐ฃ๐ฉ ๐๐ฃ๐ ๐จ๐๐ก๐ก๐๐ง ๐๐ค๐ข๐๐จ ๐๐ฃ๐ฉ๐ค ๐ฅ๐ก๐๐ฎ. Luckily for us, these were some of the best Sellers we ever worked with and it wasnโt their first rodeo (not to mention they are just great people too).
Between staging, ๐๐ก๐ฎ๐๐ฃ๐ ๐๐ฃ ๐ ๐ซ๐๐๐๐ค ๐๐ง๐๐ฌ ๐๐ง๐ค๐ข ๐๐๐๐ข๐, social media Ads, 3D tours, print advertising, Open Houses almost every weekend, Broker Opens, meeting every showing, reverse prospecting, & advertising to non-Florida markets with the biggest influx of new Central Florida residents among other things, ๐ฌ๐ ๐ฅ๐ช๐ก๐ก๐๐ ๐ค๐ช๐ฉ ๐๐ซ๐๐ง๐ฎ ๐ฉ๐ง๐๐๐ ๐๐ฃ ๐ฉ๐๐ ๐๐ค๐ค๐ ๐ฉ๐ค ๐๐๐ฉ ๐ฉ๐๐๐จ ๐๐ค๐ข๐ ๐ฉ๐๐ ๐๐ญ๐ฅ๐ค๐จ๐ช๐ง๐ ๐๐ฉ ๐๐๐จ๐๐ง๐ซ๐๐ ๐ค๐ซ๐๐ง ๐ฉ๐๐ ๐ก๐๐๐๐ฉ๐๐ข๐ ๐ค๐ ๐ฉ๐๐ ๐ก๐๐จ๐ฉ๐๐ฃ๐. Almost $3,000 spent on social media ads alone helped yield an additional 300,000+ impressions and over 30,000+ clicks by potential buyers to check out the property.
(Screenshot of Facebook Ad Campaigns for 4501 Burke St below)
Those are results ๐ฎ๐ค๐ช ๐ฌ๐ค๐ฃโ๐ฉ ๐๐๐ฉ ๐๐ฎ ๐๐ช๐จ๐ฉ ๐ก๐๐จ๐ฉ๐๐ฃ๐ ๐ ๐๐ค๐ข๐ ๐ค๐ฃ ๐ฉ๐๐ ๐๐๐ ๐๐ฃ๐ ๐๐ค๐ฅ๐๐ฃ๐ ๐๐๐๐ฃ๐ฉ๐จ ๐ฌ๐๐ก๐ก ๐จ๐๐ค๐ฌ ๐๐ฉ.
Marketing tells your homeโs story. Sales communicates that story and Service allows you to capitalize on that story.
The 4th time ended up being the charm and after a 6 month journey with these Sellers and this beautiful home, we found the perfect buyers and finally closed on such an amazing Baldwin Park property for $930,000.
We are so incredibly grateful that these sellers chose to work with us and weโre also feeling a little bittersweet this time of year as they always had some of the best Halloween & Christmas decorations in the whole neighborhood. ๐๐
THE BOTTOM LINE
You can't just trust any Realtor out there to sell your home. It takes more than some nice photos, listing them on the MLS, and hoping an agent will bring a buyer. We ended up spending well over $10,000 to market this home (between paying for staging, the video crew from Miami, pro photos, online & print ads, etc.) to ensure that it garnered the exposure it deserved and needed.
Who do you know that would benefit from being able to capitalize on marketing their home in this way?
